Backed by ICAEW and Big 4
ICAEW chartered accountants and ex-Big 4 experience, bringing top-tier finance to businesses
Flexible Monthly Options
Choose from flexible monthly plans tailored to your business needs
Tech CFO Support
We use modern tools to deliver real-time insights and clearer financial direction

Overview
Details
Packages
How it works
FAQ

What Does a Fractional CFO Do?

A Fractional CFO brings experienced financial leadership to your business in a flexible, part-time format. You gain access to strategic forecasting, cash flow management, and governance oversight without needing to hire a full-time CFO.

Our approach adapts to your growth stage, delivering expert insight and structure when and where your business needs it most.

At least 50% of cost savings with fCFO.

Who We Serve

Tech and SaaS companies

We help you raise investment with clear financial models, track burn and runway, and sharpen key performance metrics to support smarter, faster decisions.

We work with fast-moving businesses across industries and regions

E-commerce brands

Providing financial oversight across inventory planning, margin analysis, and cross-border sales operations to support scalable, profitable growth.

Retail and Hospitality Businesses

From local cafés and salons to growing retail chains, we provide financial leadership that goes beyond bookkeeping, covering forecasting, cash flow management and strategic support.

VC and PE-backed businesses

We prepare your business for funding, due diligence, or acquisition by building solid financial models, refining forecasts, and ensuring your numbers stand up to investor or buyer scrutiny so you're ready when the opportunity comes.

Global Businesses with Multi-Entity Operations

If you're scaling into new markets or managing teams in different countries, we provide unified reporting, cross-border tax support, and financial clarity across multiple currencies and jurisdictions.

Registered and Regulated

ICAEW Registered Firm

As a firm of chartered accountants regulated by the ICAEW (Institute of Chartered Accountants in England and Wales), we uphold the highest standards of professionalism, ethics, and technical expertise. Our clients trust us to deliver reliable advice, accurate reporting, and full compliance, backed by one of the most respected accounting bodies in the profession.

Your CFO Tech Stack

We leverage trusted financial software and automation platforms to deliver accurate insights, streamline reporting, and keep your business ahead

From Setup to Scale

Pre-SeedSeedSeries AExit

Pre-Seed

Goal: Build solid foundations and attract your first investors

Company setup & compliance

Get the essentials in place, entity formation, shareholder agreements, tax registrations, payroll setup, employee benefits, data protection compliance, and more, aligned with your local and cross-border requirements.
Strategic planning

Define your MVP, total addressable market (TAM), and core business model. Align your leadership team around the vision and strategy that investors will back.
Investor readiness

Prepare compelling pitch decks, financial models, and data rooms. Ensure early-stage capital is met with confident, structured responses.

What Sets Our

Fractional CFOs Apart

Shoaib helped us turn gut-feel decisions into data-backed ones. He brought structure to our finances, helped us prep for investors, and gave us the confidence to scale smarter, not just faster

George Blackstone

CEO, WattsMatter

What Sets Our

Fractional CFOs Apart

Scalable Services That Match Your Pace

You only pay for the support you need. Engagements can flex as your business evolves.

Strategic Finance, Fraction of the Cost

Our CFOs deliver high-level support while saving you the cost and commitment of permanent leadership.

Technology-Enabled, People-Led

We use modern tools to streamline reporting and forecasting, but keep human expertise at the center of every decision.

Results That Matter

Our clients consistently experience stronger fundraising outcomes, cleaner financial operations, and more time to focus on growth.

Founders First

Our team has built, scaled, and exited startups so we know the journey first-hand.

Business in a Box

From setup to scaling, everything your startup needs in one place.

Transparent Pricing

Fixed-price services with complete transparency and no hidden costs.

Financial Expertise

ICAEW Qualified Chartered Accountants, your trusted choice for accounts and tax

Tech-Savvy Approach

We leverage cutting-edge software and automation to streamline your business.

Global Presence

Supporting startups worldwide with our international expertise.

Cost-Efficient Solutions

Save over 50% compared to hiring in-house finance experts.

Instant Start

We hit the ground running, no hiring lag, no recruitment delays.

Elastic Finance Team

Our skills and experience adapt to your business as it grows.

Strategic Insights

Customized, sector-relevant reporting to drive better business decisions

Vast Network

Surrounded by great clients, we foster valuable connections. Clients often become partners, suppliers, or investors for each other.

Scalable Services That Match Your Pace
You only pay for the support you need. Engagements can flex as your business evolves.
Strategic Finance, Fraction of the Cost
Our CFOs deliver high-level support while saving you the cost and commitment of permanent leadership.
Technology-Enabled, People-Led
We use modern tools to streamline reporting and forecasting, but keep human expertise at the center of every decision.
Results That Matter
Our clients consistently experience stronger fundraising outcomes, cleaner financial operations, and more time to focus on growth.
Founders First
Our team has built, scaled, and exited startups so we know the journey first-hand.
Business in a Box
From setup to scaling, everything your startup needs in one place.
Transparent Pricing
Fixed-price services with complete transparency and no hidden costs.
Financial Expertise
ICAEW Qualified Chartered Accountants, your trusted choice for accounts and tax
Tech-Savvy Approach
We leverage cutting-edge software and automation to streamline your business.
Global Presence
Supporting startups worldwide with our international expertise.
Cost-Efficient Solutions
Save over 50% compared to hiring in-house finance experts.
Instant Start
We hit the ground running, no hiring lag, no recruitment delays.
Elastic Finance Team
Our skills and experience adapt to your business as it grows.
Strategic Insights
Customized, sector-relevant reporting to drive better business decisions
Vast Network
Surrounded by great clients, we foster valuable connections. Clients often become partners, suppliers, or investors for each other.

Reporting

Strategic planning and financial modelling

Cash flow and working capital optimisation

Fundraising support and investor relations

Monthly or quarterly reporting with executive level commentary

Accounting system setup and finance function

Mergers, acquisitions, and exit planning

Training and mentoring for internal finance teams

Support for multi-entity and cross-border operations

"90% of startups fail. Not because of the idea but the execution"

Delegate Any Of These

Strategic Financial Decisions
Set your business up for growth with smart financial leadership.Strategic financial planning and insight Clear cash flow and liquidity management Align subsidiaries with your larger vision
Stay Compliant and In Control
Protect your business and stay audit-ready with no surprises.Corporate governance and risk management Clean, clear, and timely financial reporting Seamless year-end close and compliance
Tap Into New Markets and Milestones
Whether you're expanding, acquiring, or raising, do it with clarity.Support for global expansion and new market entry Mergers, acquisitions, and strategic deal support Guidance through funding rounds and investor readiness
Streamline Finance Function
Build a finance function that’s efficient, agile, and scalable.Financial systems and tech stack integration Coaching and upskilling your finance team Resilience planning and crisis response

Pick the Perfect Plan

Launch Tier
Seed to Series A startups managing a single legal entity
Quote now
Everything in Launch Tier
- Basic financial review of P&L, Balance Sheet and Cashflow Statement
- Monthly management reporting
- Access to interactive dashboards (single user)
- Monthly strategic check-ins with finance lead
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Most popular
Accelerate Tier
Dual-entity setups or multi-currency operations
Quote now
Everything in Accelerate Tier
- Pitch deck and business plan strategy
- Bi-monthly reporting cadence
- Expanded financial modelling and review of cashflow requirements
- Monthly CFO advisory session
- Support with international VAT/sales tax setup
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Scale Tier
Series B+ companies, multi-market presence
Quote now
Everything in Scale Tier
- Unlimited entities / group structures
- GTM and investor outreach strategy
- Credit control and reporting
- Additional financial controller
- Full budgeting & forecasting suite
- Transactional support for M&A, grants, compliance
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Enterprise Tier
Businesses expanding into multiple regions or preparing for IPO or exit
Quote now
Everything in Enterprise Tier
- Complex variance analysis and integrated graphs
- Full CFO embedded support
- Deal execution and M&A package
- PSG/tax planning globally
- SLA-backed support, advanced analytics & scenario modelling
Show all features

How it works

See our step by step process once you purchase this item.

1
Connect
We begin with a discovery call to understand your needs, structure, and goals.
2
Plan
Based on what we learn, we build a proposal that outlines engagement format, scope, and measurable outcomes.
3
Activate
Our team allocates a CFO based on your industry and needs and builds reporting tools, and strategic guidance.
4
Deliver
We produce financial dashboards, reports, forecasts, and insights that drive results.

About Our Founder

We’re not just accountants, we’re founders and entrepreneurs who have lived the highs and lows of building businesses from the ground up. At the heart of our firm is a founder who understands exactly what it takes to launch, scale, and succeed. With a background that blends financial rigour and startup grit, we offer more than advice, we offer experience.

Our founder is a qualified chartered accountant with 20 years of experience, including time at PricewaterhouseCoopers. A serial entrepreneur, investor, and tech innovator, he has built companies in industries spanning professional services, marketing, pharmaceuticals, tech (including AI and blockchain), and energy. He has successfully raised capital, exited two ventures, and authored a book on automation, all while mentoring and lecturing at London University on startup strategy and growth.

I’ve made the mistakes, learned the lessons, and seen what works. Now, I’m here to help other founders build smarter and grow faster."

Recognition and Achievements

Qualified Chartered Accountant (ACA) with 20+ years of experience
Alumni of PricewaterhouseCoopers
Successfully raised funding and exited two companies
Founder of over a dozen startups across diverse industries
Author of a business automation book
University guest lecturer on entrepreneurship and growth strategy

PARTNERS

Questions?

What does a Fractional CFO actually do?
A Fractional CFO provides high-level financial strategy, forecasting, and guidance without the cost of a full-time hire. Think fundraising prep, cash flow management, financial modeling, board reporting, and helping you make confident, data-driven decisions.  
When should I bring in a CFO?
If you're raising capital, scaling fast, struggling with cash flow, or just tired of guessing when it comes to your numbers, it’s time. A CFO adds clarity and control when financial decisions start impacting your runway and growth.  
How is this different from a bookkeeper or accountant?
Bookkeepers track what’s already happened. Accountants handle tax and compliance. A CFO looks forward helping you forecast, budget, and plan strategically so you can grow with confidence. Luckily, we are both!  
What’s the time commitment and cost?
We tailor the engagement to your needs, whether that’s a few hours a week or deeper involvement during fundraising or planning. You get senior-level expertise without the full-time salary or overhead.

Fractional CFO

Backed by ICAEW and Big 4

Flexible Monthly Options

Tech CFO Support

What Does a Fractional CFO Do?

Who We Serve

Registered and Regulated

ICAEW Registered Firm

Your CFO Tech Stack

From Setup to Scale

Pre-Seed

Seed

Series A

Exit

Fractional CFOs Apart

Fractional CFOs Apart

Reporting

Delegate Any Of These

Pick the Perfect Plan

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How it works

Connect

Plan

Activate

Deliver

About Our Founder

Questions?