MarTech Nordic

MarTech Nordic 2025 will bring together marketing leaders, innovators, and technology specialists to discuss the future of marketing technology. This hybrid event will be held in Helsinki and will span an entire day, focusing on the latest developments in AI-driven marketing, data-centric strategies, and composable MarTech ecosystems.

As customer expectations and technologies rapidly change, MarTech Nordic 2025 will provide insights and tools to maintain a competitive edge. The event will feature industry-leading case studies and practical strategies, connecting marketing executives, developers, e-commerce leaders, and decision-makers who are influencing transformation.

Participants can attend either in person or online, with a program designed to help rethink, rebuild, and regenerate marketing strategies for measurable growth.

Key Takeaways from the Event

• Understanding the impact of AI on marketing strategies and customer engagement
• Creating and expanding composable MarTech ecosystems
• Shifting focus from tools to outcomes: maximizing MarTech investments
• Emerging trends in data-driven and customer-focused marketing
• Insights from global marketing leaders' experiences

Moderator Introduction – Nina Rahkola

Nina Rahkola is a well-known journalist, interviewer, and documentarian. With experience at MTV3 and Good Morning Finland, Nina offers a deep understanding of global issues and current events, facilitating meaningful discussions and engaging moderation throughout the event.

Featured Speakers

Paula Pow – Co-Founder & CCO, Double Stack (UK)

Paula, a content strategist and former creative lead for F1/Red Bull, has developed global storytelling systems that have transformed brand content into cultural phenomena. She now assists brands in mastering platform-specific content strategies that foster growth.

Linda Cereda – Global & EMEA Head of Marketing Data, Nike (NL)

With over 20 years in the field, Linda directs Nike’s global marketing data strategy, integrating AI and experimentation into the brand’s foundation. She is recognized for simplifying marketing complexities into scalable competitive advantages.

David Drodge – Group Lead Digital Transformation, Roche (CH)

With 25 years of experience in digital transformation across various global brands, David currently leads Roche’s AI-driven strategy. He also shares insights on how generative AI is influencing the future of work.

Anna Rose – Director of Field Marketing, Snowflake (SE)

Anna oversees four marketing teams across 14 markets, executing high-performance campaigns that align sales and marketing efforts. She focuses on data-driven strategies that promote growth.

Tanja Säde – Head of Global Marketing & Communication, Visual Components (FI)

Tanja, a strategist with leadership roles at IBM, Microsoft, and Lenovo, implements data-driven marketing strategies that position marketing as a key growth driver.

Hinde Lamrani-Mareil – Director of Digital Marketing Solutions, Acolad (FR)

Hinde specializes in enhancing international marketing visibility through innovative digital solutions. With extensive knowledge in AI-driven strategies, she aids organizations in expanding their global reach and influence.

Target Audience

• Marketing executives looking to stay informed about industry changes
• Digital strategists and innovators leading transformation efforts
• eCommerce leaders aiming for scalable, data-oriented growth
• Developers and MarTech professionals creating future-ready systems

Registration Details

Date: 1 October 2025

Venue: Clarion Hotel, Jätkäsaari, Helsinki & Online (Hybrid)

Ticket options include Public Sector, Private Sector, and Vendor categories, with discounts available for early and group bookings.