Lunch and Learn: What makes a good (or bad) small business strategy?

A strong strategy can determine whether a small business thrives or struggles. Yet, many entrepreneurs misunderstand what strategy truly means, how to apply it, and how to separate good strategies from bad ones.

This complimentary 30-minute online session with Melissa Wusaty, an experienced business strategist and advisor, will provide practical, no-nonsense insights. Participants will learn to define their business strategy, avoid common mistakes, and set a solid foundation for long-term growth.

Ideal for startup founders, small business owners, and entrepreneurs preparing to scale, this session will help you make smarter strategic decisions.

Topics Covered

• What strategy really is (and what it isn’t)
• Key traits of an effective small business strategy
• First steps to create a clear, actionable strategy
• Real-world examples of successful and unsuccessful strategies

About the Speaker – Melissa Wusaty

With 20+ years of experience, Melissa Wusaty has developed strategies for leading brands such as Helly Hansen, Monotype, Aesop, and giffgaff. She has also held senior roles at HSBC and WPP, guiding businesses through transformative growth.

Today, Melissa serves as a mentor with Help to Grow and an advisor with Enterprise Nation, supporting small business owners in creating strategies that deliver measurable results.

Who Should Attend

• Startup founders seeking a strong strategic foundation
• Small business owners looking to refine or improve their strategy
• Entrepreneurs turning ideas into structured, actionable plans

Registration

Register online to secure your place. After registration, you’ll receive a confirmation email with a Zoom link to join the session.