Digital marketing that works: Practical advice for small businesses

Digital marketing is one of the most powerful tools small businesses can use to connect with customers and grow online. But with so many channels, tools, and trends, it can feel overwhelming to know where to start.

In this free two-hour business.connected workshop, delivered in partnership with Vodafone Business, digital marketing expert Alison Battisby will guide you through the essential strategies every small business needs. You’ll learn practical, affordable, and effective ways to boost your online presence, attract new customers, and protect your business while doing so.

What You’ll Learn in This Session

• Social media marketing strategies: how to choose the right platforms and create content that resonates
• Creating engaging content: formats and tips to drive real interaction and build community
• SEO basics for small businesses: improving your visibility in search results on a budget
• Email marketing best practices: running effective, GDPR-compliant campaigns that convert
• Free and low-cost digital marketing tools: powerful options to help you do more with less
• Security essentials: simple steps to safeguard your business and customer data online

Meet Your Host – Alison Battisby

Alison Battisby is a leading social media consultant, trainer, and speaker with over 15 years of industry experience. She is the founder of Avocado Social, where she has helped businesses of all sizes from startups to global brands such as John Lewis, Canon, and the UK government, develop social strategies that deliver measurable results.

A Facebook Certified Digital Marketing Associate, Alison is regularly invited to share her expertise with organisations including Meta, Google, BBC, and ITV. Known for her practical, down-to-earth approach, she makes digital marketing both accessible and actionable for small business owners.

Who Should Attend

• Small business owners looking to grow their digital presence
• Entrepreneurs seeking practical, low-cost marketing strategies
• SMEs that want to combine growth with online security best practices

How to Join

Once you register, you will receive a confirmation email with the Zoom link to access the workshop. If you don’t see the email, please check your junk folder or contact us for support.

About business.connected

business.connected is a free online training programme offering workshops, webinars and e-learning modules designed to help businesses go digital and adopt new technologies. Supported by Vodafone Business, the programme provides expert guidance, peer insights, digital skills training, and smart connectivity solutions to help small businesses work smarter and grow online.